For Shodex and Resonac’s joint exhibition appearance at Analytica 2026 in Munich, Rappenglitz developed a compact, meticulously designed corner booth with an area of 18 m² that harmoniously unites the two brands’ identities.
The goal was to combine a clean, minimalist design with vibrant colors—dominantly featuring the characteristic primary colors of orange and turquoise. The booth impresses with an open, inviting structure featuring a centrally placed counter as the first point of contact. It serves as a communicative hub and provides direct, low-barrier access for visitors—ideal for the corner booth’s location.
The concept is complemented by a quieter meeting area, subtly separated by transparent curtains. This creates a protected space for in-depth conversations without losing the openness and lightness of the booth design.
A special highlight is the suspended installation featuring the striking Shodex fish. This distinctive design element was artfully interpreted and implemented as a floating eye-catcher that draws attention even from a distance and impressively anchors the brand identity within the space.
The interplay of clear design language, targeted color accents, and well-thought-out functional areas creates a trade show booth that combines structure and lightness within a compact space—and brings the two companies to life in a shared, modern brand world.
